For many years Puerto Rico Ilustradowas one of the island’s most important magazines. It was weekly published from March 6th 1910 through December 27th 1952, a length of time during which it amassed a collection of 2227 issues.
At the French National Library (Bibliothèque National de France, BNF) someone donated four of these magazines issued between September and October 1938. Like many others I find myself captivated with vintage advertising, specifically it is the advertising before the 50′s that is most aesthetically pleasing to me. I have then photographed a couple of ads from these magazines that I want to share with you through this blog. I think my favorites have to be Ron Venerable and the oil stove ad. It makes me giddy that I can still get the same products that were advertised 70+ years ago.
El artículo-anuncio describe el proceso para recibir la revista. Toda persona que deseaba suscribirse a la revista, podía acudir al agente del pueblo respectivo o dirigirse directamente a la administración de la misma.